Proof of Performance.
Strategic architecture backed by 30 years of experience and over $100 Million in managed digital advertising spend.
Traditional agencies report on clicks and impressions. As a Fractional CMO, I report on business growth, market expansion, and funnel velocity. Below is a snapshot of how I have integrated with leading B2B enterprises, startups, and high-volume retailers to engineer predictable scale.
The B2B Scale-Up
From 6-Figure Startup to 8-Figure Market Leader
The Challenge: Industry Kitchens had proven their product-market fit but hit a hard revenue ceiling in a fiercely competitive B2B equipment space. Their digital marketing efforts were siloed, and a lack of connected data meant the executive team had no clear visibility into which channels were actually driving profitable enterprise sales.
The Architecture: Operating as a deeply integrated Growth Partner over a three-year period, I stepped in to overhaul their entire digital infrastructure. The first phase wasn’t spending more on ads; it was fixing the foundation. I unified their CRM data and ecommerce store with front-end marketing channels, implemented advanced GA4 enterprise tracking, and built custom Looker Studio dashboards. For the first time, the C-suite had real-time visibility into the true ROI of their marketing investments.
The Execution: With the data architecture locked in, we deployed an aggressive, data-backed omnichannel acquisition strategy across Search, Shopping, and Social networks. We stabilised their technical SEO and utilized custom generative AI workflows to scale content and intelligent bid management.
The Result: A complete transformation of their market position. By shifting from disjointed tactics to engineered revenue architecture, we scaled the business from a 6-figure baseline into a dominant 8-figure industry leader.
High-Volume Retail Domination
High-Velocity Acquisition & ROAS Optimization
Featured Experience: Showpo, Salvo Stores, Forty Winks
The Challenge: In hyper-competitive, national consumer retail markets, the cost of customer acquisition can easily erode profit margins. These brands required elite performance marketing systems capable of scaling aggressively without sacrificing Return on Ad Spend (ROAS).
The Architecture & Execution: Leveraging deep technical expertise across Google Ads (Performance Max) and Meta (Advantage+), I architected acquisition ecosystems designed for maximum conversion velocity.
By integrating predictive analytics and generative AI for rapid creative testing, we were able to identify high-performing assets faster than the competition.
The Result: Consistent capture of dominant market share and highly optimised acquisition costs across major national campaigns, proving that complex omnichannel media engines can scale profitably when governed by strict data science