Experience applied.
Growth supported.
A closer look at Bluewave’s work across home building, retail, building products and ecommerce—connecting marketing leadership with hands-on delivery.
Strategy put into practice.
Explore how Bluewave connects business priorities, customer journeys and day-to-day marketing activity.
Orbit Homes
Connecting market expansion with marketing execution.
Explore the case study ↗
Salvos Stores
Bringing commercial focus to a changing retail environment.
Explore the case study ↗
Thomas Archer
Aligning brand positioning, search and enquiry generation.
Explore the case study ↗Industry Kitchens
A three-year integrated growth partnership.
A connected marketing picture.
& customer journeyMeasurementReporting & review
Illustrative view of the disciplines described in this engagement.
Bringing the marketing ecosystem together.
The challenge. Fragmented marketing activity and disconnected reporting made it harder to understand which channels were contributing to profitable sales.
The work. Connected ecommerce, CRM and marketing data; implemented GA4 tracking and Looker Studio reporting; and supported acquisition across search, shopping and social, alongside technical SEO and generative AI content workflows.
The outcome. The partnership supported the business’s progression from a six-figure revenue baseline to eight-figure scale.
Discuss your ecommerce growth ↗Performance marketing at retail scale.
Experience spanning Showpo, Salvos Stores and Forty Winks.
Reach customers with intent.
Search, shopping and social campaign experience across competitive retail markets, with attention to acquisition costs and return on ad spend.
Make testing useful.
Use performance data to inform campaign decisions and creative development, connecting execution with the commercial context.
Keep growth accountable.
Bring campaign reporting and investment decisions back to the outcomes that matter for the business.
Let’s talk about where you want to take your business.
Tell me what’s working, what’s holding you back and what you want to achieve. We’ll explore how Bluewave can help.