How I Operate: The Revenue Engineering Standard
Most Fractional CMOs deliver a PDF strategy and walk away. I don’t. I integrate directly into your C-Suite, acting as the bridge between your Boardroom Goals and your Technical Reality.
Here is how I translate “Marketing Management” into Engineered Growth:
1. Commercial Strategy & P&L Alignment
I don’t just “plan marketing.” I reverse-engineer your P&L. We define short-term cash flow targets and long-term enterprise value goals, ensuring every marketing initiative is mathematically aligned with your margin requirements, not just “brand awareness.”
2. Full-Stack Acquisition Architecture
I move beyond basic ad management. I architect multi-channel ecosystems—connecting SEO, Paid Media (PMax/Advantage+), and Content—into a single, high-velocity engine. We don’t just buy clicks; we engineer conversion paths that filter for high-intent, high-value customers.
3. Diagnostic & Bottleneck Removal
Growth doesn’t happen by adding more fuel; it happens by fixing the leaks. I diagnose the hidden technical and operational bottlenecks—from ERP latency to feed errors—that are silently killing your conversion rates, and I remove them permanently.
4. Executive Calibration & Mentorship
Your in-house team is likely full of talent but starved for direction. I don’t just manage them; I calibrate them. I mentor your staff to think like business owners, shifting their focus from “vanity metrics” to commercial outcomes, ensuring they stay focused on high-impact initiatives.
5. Vendor & Tech Stack Orchestration
Managing agencies and tech partners is a full-time job. I act as your technical translator, coordinating your agencies, contractors, and technology partners to ensure they are held accountable to strict performance KPIs. I ensure your tech stack (Shopify/NetSuite/Klaviyo) talks to your marketing engine seamlessly.
6. Market Intelligence & Feed Engineering
We don’t guess at trends. We analyze data. I track customer behavior and competitor activity to identify expansion opportunities, using Feed Engineering to position your inventory exactly where demand is surging.
7. Lifecycle Engineering (Retention)
The first sale covers the cost; the second sale builds the wealth. I engineer the entire customer journey—from the first click to the tenth purchase. We use behavioral data to improve satisfaction and retention, turning one-time buyers into lifetime assets.
8. Single Source of Truth (Data & KPIs)
You cannot scale what you cannot measure. I establish clear, non-negotiable reporting systems. We move your team off “Platform Data” (ROAS) and onto “Financial Data” (Contribution Margin), ensuring total transparency and accountability across the organization.
The Partnership Model
“More Than a Consultant.”
A fractional CMO isn’t an outsider looking in. I function as a core member of your executive team.
I sit in your weekly leadership meetings. I challenge your assumptions. I shape both your marketing execution and your broader business direction to ensure that Strategy and Infrastructure are always moving in the same direction.