About Us

Digital Performance Obsessed.
Results Driven.
Client Focused.

Bluewave Technology is a Melbourne-based digital marketing consultancy that delivers measurable results through strategic campaign management and cutting-edge AI automation. Founded and led by Steve Mills, we bring 20+ years of expertise directly to every client engagement.

What Sets Us Apart

Direct Senior-Level Expertise Unlike traditional agencies, you work directly with Steve Mills—not junior staff. With over $100 million in managed ad spend across 35+ industries, we bring enterprise-level expertise to businesses of all sizes.

Proven Performance Our track record speaks for itself:

  • 100% traffic increases for major Australian brands
  • 500% lead growth through integrated campaign strategies
  • 200-400% average ROI improvements
  • Consistent 3-4x ROAS achievements

AI-Powered Innovation We’re at the forefront of integrating AI automation and generative AI workflows into digital marketing. From intelligent bid management to automated creative testing, we give our clients an unfair advantage in competitive markets.

Our Expertise

Paid Advertising Excellence

  • Google Ads: Search, Shopping, Display, Performance Max
  • Meta Advertising: Facebook & Instagram with Advantage+ targeting
  • Programmatic Advertising: Advanced display network campaigns
  • Remarketing: Multi-channel retargeting strategies

Technical Marketing Depth

  • Google Analytics 4: Comprehensive audits and custom implementations
  • Conversion Tracking: Advanced Tag Manager setups
  • Data Science: Predictive analytics and performance modeling
  • Marketing Automation: CRM integration and workflow optimization

Strategic SEO Services

  • Technical site audits and optimization
  • Content strategy development
  • Link building and authority development
  • Competitive analysis and positioning

Our Approach

We take a methodical, data-driven approach to every campaign. By combining deep technical knowledge with marketing acumen, we understand the complete digital ecosystem—from code to conversions. This rare combination allows us to:

  • Identify opportunities others miss
  • Implement solutions faster and more effectively
  • Provide insights that drive strategic business decisions
  • Continuously optimize for maximum ROI

Who We Work With

Businesses Seeking Growth

From local startups to ASX-listed companies, we partner with businesses that demand exceptional results from their digital marketing investment. Our clients value transparency, expertise, and measurable outcomes.

Agency Partnerships

We provide white-label services to agencies needing specialized expertise in performance marketing, analytics implementation, or campaign optimization. Our flexible partnership model allows agencies to deliver exceptional results while maintaining their client relationships.

Why Choose Bluewave

20 Years Experience: Deep expertise across every major digital platform
Data-Driven Decisions: Every strategy backed by analytics and measurable KPIs
No Lock-In Contracts: Month-to-month flexibility with comprehensive reporting
Google Premier Partner: Certified expertise across the Google ecosystem
Local Melbourne Team: Available for in-person meetings and real-time support
AI Innovation: Leading-edge automation and workflow integration

Let’s Drive Your Growth

Whether you need to dominate competitive markets, reduce acquisition costs, or scale rapidly, we bring the expertise and tools typically reserved for enterprise clients to your business.

Ready to transform your digital marketing performance? Contact us today to discuss how we can help achieve your goals.