Give your team more time.
Make better use of your data.
Work with Steve Mills to identify where AI and automation can help your marketing function, test a useful application and build it into the way your team works.
Strategy, workflow design and implementation support, shaped around your business.
Where is work slowing down?
Perhaps enquiries need better context before a sales conversation. Reports take too long to assemble. Content gets stuck between the brief and approval. Or customer information sits across disconnected tools.
I help you map the problem, assess whether AI or straightforward automation is appropriate, and define what a useful improvement would look like. My marketing, technical management and data experience connects that decision with practical delivery.
Meet Steve Mills ↗Practical applications across marketing and sales.
These are examples we can explore together. The right approach depends on your processes, available data and the systems your team already uses.
Enquiry preparation
Summarise incoming enquiries, identify missing information and organise the context your sales team needs. Agree qualification criteria with the people who will use them, with human review before important decisions.
Reporting and interpretation
Bring approved performance information into a consistent review process. Use AI to help prepare summaries and questions, then check the figures and interpretation before sharing them with decision-makers.
Content and creative workflows
Turn an approved brief and source material into first drafts and channel variations. Build in brand guidance, factual checks and editorial approval so your team can maintain quality.
Customer follow-up
Connect enquiry records, ownership and follow-up tasks. Where appropriate, prepare draft responses for review and make the next action clear to the person responsible.
Knowledge and team support
Help teams find and use approved product information, campaign guidance and internal processes. Start with a defined source of information and a clear route for questions that need a person.
Customer journey improvement
Review repeated questions, customer feedback and patterns in enquiries to inform content and service improvements. Use the findings alongside your team’s knowledge and reliable performance data.
See an enquiry workflow in practice.
Interactive illustration using fictional information. No enquiry is submitted and no AI service is called.
From enquiry to a prepared sales conversation.
A starting point for discussion, adapted to your business and approved systems.
Capture
An enquiry arrives with the customer’s needs and contact information.
Prepare
An approved workflow organises the details and flags unanswered questions.
Review
A team member checks the summary, decides the next step and takes ownership.
Follow through
The next action is recorded, and the team reviews whether the process is helping.
Start with one useful improvement.
Assess the opportunity
Map the current workflow and its friction points. Agree the intended benefit, data requirements, ownership and any constraints before choosing tools.
Pilot and evaluate
Test a defined workflow with representative examples. Review accuracy, exceptions, team effort and usability against the existing process before expanding it.
Integrate and support
Agree system connections, approval steps and responsibilities. Document the process, support the team and establish a review point to decide what should change next.
A focused project can address one workflow. An ongoing fractional CMO engagement can place AI opportunities within your wider marketing roadmap, so investment follows business priorities.
Explore engagement options ↗Useful questions about practical AI.
Do we need to replace our existing tools?
We start by reviewing what you already use. A useful improvement may be a better process, an existing integration or a small automation. Any proposed tool costs and system changes are discussed as part of the scope.
What should we measure?
Choose measures that reflect the task: preparation time, completeness, accuracy, follow-up consistency or the usefulness of the output. Compare the pilot with your existing approach before deciding whether to extend it.
How are customer information and approvals handled?
Before a pilot, we agree which information may be used, who can access it and where human approval is required. Tool selection includes reviewing suitability for your business’s data requirements.
Can you help our team use the workflow?
Yes. The scope can include workflow documentation, practical training and a review after initial use. Ownership and ongoing maintenance are agreed before handover.
Where could your team use a better way of working?
Bring a workflow, a reporting challenge or an idea. We’ll discuss the business need and whether a focused AI project or broader marketing leadership support makes sense.