One campaign. A connected delivery plan.
Coordinate the copy, creative and publishing needed to take a product, offer or brand story across channels. Bring ads, email, organic social and landing-page requirements into one practical campaign workflow.
Direct support from Steve Mills. Scope shaped around your business.
A clear reason.
A practical plan.
Campaigns lose consistency when every channel starts from a different brief. Centralise the offer, source information and approvals, then adapt the story to each placement and publish to an agreed plan.
Choose a useful starting point.
A focused project or ongoing support, with responsibilities and deliverables agreed before work begins.
Campaign planning
Define the audience, offer, message, channel mix and asset requirements.
What this gives youA shared campaign brief and delivery checklist.
Campaign production
Create and adapt the agreed copy and creative for selected channels.
What this gives youA coordinated asset pack ready for review.
Publishing & coordination
Load or schedule approved assets in agreed accounts and coordinate launch checks.
What this gives youA documented publishing plan and confirmation of completed actions.
Scope, fees, access and approval requirements are agreed for each engagement. Media spend, software subscriptions and additional production or development are separate unless expressly included.
The work behind the service.
Source & offer checks
Confirm product information, landing pages, prices and campaign claims against approved sources.
Cross-channel copy
Adapt a core message into ad assets, email content and organic social copy.
Creative adaptation
Prepare the agreed image and video variants for the intended placements.
Email & social distribution
Coordinate approved email content and organic social scheduling with the campaign plan.
Advertising assets
Prepare and load agreed Search, Performance Max or paid social assets where account access and scope allow.
Launch checks & review
Check destinations, schedules, assets and naming, then review the campaign against the agreed objective.
Delivery context · Industry Kitchens
Product and brand campaigns bring together social graphics, ad copy, email content and coordinated publishing across selected channels.
Explore how Bluewave works ↗Common questions.
Do you publish without approval?
The approval process is agreed at the start. Campaign content, destinations and publishing instructions are confirmed before release.
Can we use just the production service?
Yes. Bluewave can supply approved assets for your team to publish, or scope distribution as part of the engagement.
Are media budgets included?
Advertising spend and platform subscriptions are separate from production and management fees unless expressly stated.
Related tools in the Toolkit.
Let’s find your starting point.
Tell me what you want to achieve, what is already in place and where you need help. We’ll agree a practical next step.