The Bluewave Toolkit

The right capabilities.
Connected to your goals.

Explore the services that turn marketing direction into practical delivery. Work directly with Steve Mills on a focused project, ongoing support or a connected programme of work.

01 / The Toolkit

Attract customers

Attract customers

Google Ads

Account audits, campaign builds and ongoing management across Search, Shopping and Performance Max.

Explore Google Ads ↗
Attract customers

SEO & Local Search

Connect technical SEO, useful content and local visibility with the way your customers search. Build a practical programme around the pages, places and enquiries that matter to your business.

Explore SEO & Local Search ↗
Attract customers

AI Search & AEO

Understand the questions customers ask AI tools and search engines, then improve the content that answers them. Connect answer engine optimisation with sound SEO, useful information and measurable review.

Explore AI Search & AEO ↗
Attract customers

Meta & Paid Social

Plan and manage Facebook and Instagram campaigns around your audience, offer and next step. Connect creative testing, landing pages and lead quality with the broader marketing plan.

Explore Meta & Paid Social ↗
Attract customers

Programmatic Advertising

Plan and manage programmatic campaigns with a clear audience, creative brief and measurement approach. Bring DV360 experience into a coordinated media plan shaped around your business objective.

Explore Programmatic Advertising ↗
02 / The Toolkit

Convert & retain

Convert & retain

Email & Marketing Automation

Connect email campaigns, customer segments and automated follow-up. From Klaviyo welcome sequences to product campaigns, create a programme that supports the customer relationship beyond the first visit.

Explore Email & Marketing Automation ↗
Convert & retain

Websites & Conversion

Build and improve websites, campaign landing pages and ecommerce experiences around the people using them. Connect design, content and measurement with a clear enquiry or purchase journey.

Explore Websites & Conversion ↗
03 / The Toolkit

Create & automate

Create & automate

AI Creative Studio

Develop campaign imagery, product-led graphics, video concepts and creative variations using generative tools and editorial direction. Keep the brief, brand and product accuracy at the centre of production.

Explore AI Creative Studio ↗
Create & automate

Campaign Production & Distribution

Coordinate the copy, creative and publishing needed to take a product, offer or brand story across channels. Bring ads, email, organic social and landing-page requirements into one practical campaign workflow.

Explore Campaign Production & Distribution ↗
Create & automate

AI Agents & Business Automation

Design practical assistants, automations and connected workflows around real business tasks. Start with a defined problem, test a useful improvement and keep people in control of important decisions.

Explore AI Agents & Business Automation ↗
04 / The Toolkit

Measure & deliver

Measure & deliver

Analytics & Reporting

Build a clearer view of performance with GA4, Google Tag Manager and reporting designed around business decisions. Connect reliable measurement with reports your team can actually use.

Explore Analytics & Reporting ↗
Measure & deliver

Digital Project Management & Transformation

Turn business requirements into practical briefs, coordinate delivery partners and keep complex digital projects moving. Work directly with Steve Mills from website redevelopment to connected marketing systems.

Explore Digital Project Management & Transformation ↗
One connected plan

Choose the work your business needs.

Start with a specific challenge or bring the wider marketing picture. The Toolkit can support a one-off review, a defined build or ongoing delivery, with scope and ownership agreed at the start.

Explore fractional CMO leadership ↗
See the Bluewave methodology ↗
Not sure where to start?

Bring the business problem.

We’ll work through the priorities and identify the capabilities that would be useful.

Discuss your priorities ↗