Google Ads.Connected to your business goals.
Hands-on strategy, campaign management and measurement. Work directly with Steve Mills to connect your advertising investment with the enquiries, sales and business priorities that matter.
A clear enquiry, purchase or next step—measured against your goals.
Illustrative approach. Campaign selection depends on your business.
A focused review.
A fresh build. Ongoing support.
Start with the work your business needs. Each engagement has an agreed scope, clear responsibilities and a practical next step.
Google Ads audit
For an existing account that needs a clear view of what is working and what needs attention.
- Account structure and search intent
- Conversion tracking and goal review
- Budget, bidding and landing-page review
- Prioritised recommendations
Campaign setup
For a new account, product launch or campaign rebuild with a defined commercial goal.
- Campaign and keyword planning
- Ad copy and asset requirements
- Conversion measurement setup
- Launch checks and initial review
Ongoing management
For businesses that want hands-on campaign management connected to wider marketing priorities.
- Search term and campaign optimisation
- Budget and bidding adjustments
- Creative and landing-page recommendations
- Performance reporting and next actions
Deliverables and fees are agreed to suit your requirements. Advertising spend is separate; additional creative production, website development and integrations are scoped as needed.
The campaigns. The measurement.
The experience after the click.
Select the capabilities that support your goals, with campaign management connected to the wider customer journey.
Search campaigns
Reach people actively looking for relevant products and services. Build campaigns around search intent, locations, offers and a clear next step.
Keyword research · Ad copy · Search term reviewShopping & product feeds
Support ecommerce campaigns with organised product data and a clear view of product priorities. Connect Merchant Center, feed quality and campaign management.
Merchant Center · Product data · Shopping campaignsPerformance Max
Build and manage goal-led campaigns with relevant creative, landing pages and product feeds where appropriate. Review performance in the context of your wider account.
Asset groups · Creative requirements · Campaign reviewDisplay & remarketing
Support awareness and re-engagement where the audience, creative and campaign objective make it useful. Plan these campaigns around the wider customer journey.
Audience planning · Creative · Re-engagementConversion tracking & reporting
Define the actions that matter, then review how they are measured. Connect Google Ads, GA4 and Google Tag Manager to give reporting a more useful foundation.
Enquiries · Purchases · Measurement checksLanding pages & conversion
Review the experience after the click: message relevance, page clarity, forms and calls to action. Agree practical improvements alongside the campaign plan.
Message alignment · Enquiry paths · Testing prioritiesUnderstand. Build. Improve.
The account is one part of the picture. We also consider the offer, customer journey and how performance is measured.
Agree the goal
Review your priorities, audience, account and the actions that matter to the business.
Check the foundations
Align campaign structure, landing pages and conversion measurement before launch or expansion.
Launch and refine
Build the agreed campaigns and review search terms, assets, budgets and conversion activity.
Decide what comes next
Use reporting and business feedback to prioritise improvements and the next investment decision.
Acquisition in a wider business context.
Thomas Archer
Paid media, remarketing and local SEO coordination connecting brand positioning with enquiry generation.
Explore the engagement ↗ModWood
Paid search, social advertising and website reporting supporting the journey from product awareness to customer intent.
Explore the engagement ↗Your Google Ads questions.
Can you review an existing Google Ads account?
Yes. An audit can review account structure, campaign settings, search terms, measurement and landing pages. The aim is to identify useful priorities before recommending a rebuild or an ongoing programme.
Can you manage both lead generation and ecommerce?
Yes. The campaign approach and measurement should reflect the business model. Lead generation needs attention to enquiry quality and follow-up; ecommerce needs attention to product data, purchase measurement and commercial priorities.
Do we need every campaign type?
No. The right mix depends on your audience, offer, budget, available assets and measurement. Search, Shopping, Performance Max and Display each have different roles; the plan should explain why a campaign belongs in your account.
How much does the service cost?
Scope and fees are agreed after discussing your account, goals and requirements. Advertising spend is separate from Bluewave’s service fees. Any additional creative production, website development or integration work is scoped separately.
Can you work with our website team or other agencies?
Yes. Bluewave can coordinate campaign requirements, measurement and landing-page recommendations with your internal team and external partners, with responsibilities agreed at the start.
Can Google Ads be a standalone service?
Yes. A focused Google Ads engagement can stand alone or form part of a broader fractional CMO partnership connecting acquisition, reporting, customer experience and business priorities.
Let’s talk about your Google Ads.
Share your goals, current setup and what you want to improve. We’ll identify a sensible starting point and agree the scope.