Know what your marketing is telling you.
Build a clearer view of performance with GA4, Google Tag Manager and reporting designed around business decisions. Connect reliable measurement with reports your team can actually use.
Direct support from Steve Mills. Scope shaped around your business.
A clear reason.
A practical plan.
Reports are only useful when everyone understands what the numbers mean. Duplicate events, inconsistent definitions and disconnected data can make activity look more certain than it is. Start by agreeing the questions and checking the measurement.
Choose a useful starting point.
A focused project or ongoing support, with responsibilities and deliverables agreed before work begins.
Measurement audit
Review events, conversions, tagging and reporting definitions against your business priorities.
What this gives youA measurement map and prioritised issue list.
Tracking & dashboard build
Implement agreed tracking and assemble a reporting view around the decisions your team makes.
What this gives youDocumented events and a focused dashboard or report.
Reporting & interpretation
Review performance, explain material changes and connect findings with next actions.
What this gives youA recurring reporting rhythm with clear commentary.
Scope, fees, access and approval requirements are agreed for each engagement. Media spend, software subscriptions and additional production or development are separate unless expressly included.
The work behind the service.
GA4 configuration
Review property setup, events, key actions and relevant ecommerce measurement.
Google Tag Manager
Plan and implement agreed tags and triggers, with testing and documented ownership.
Conversion definitions
Agree what counts as an enquiry, sale or other valuable action and identify possible duplication.
Dashboards & Report Studio
Scope Looker Studio dashboards or a custom Bluewave reporting workspace around approved data sources and team needs.
Acquisition & journey analysis
Review channel, campaign and landing-page behaviour in the context of the enquiry or purchase journey.
Data interpretation
Explain the reporting period, attribution context and limitations so findings support a sensible decision.
Relevant experience · Industry Kitchens
The published Industry Kitchens engagement includes GA4 tracking and Looker Studio reporting connected with ecommerce and marketing data.
Explore the client work ↗Common questions.
Can you fix discrepancies between reporting systems?
We can investigate them. Different attribution rules, event definitions, time settings and consent behaviour can produce different totals; some differences reflect how the systems measure.
Can reports be separated by state or business unit?
Yes, where the underlying data supports the distinction. Filters and reporting definitions are agreed during scoping.
Can you build a custom reporting portal?
Yes. Data access, authentication, hosting, maintenance and the required views are scoped as a separate build where appropriate.
Related tools in the Toolkit.
Let’s find your starting point.
Tell me what you want to achieve, what is already in place and where you need help. We’ll agree a practical next step.