Build a more useful customer conversation.
Connect email campaigns, customer segments and automated follow-up. From Klaviyo welcome sequences to product campaigns, create a programme that supports the customer relationship beyond the first visit.
Direct support from Steve Mills. Scope shaped around your business.
A clear reason.
A practical plan.
Email activity becomes harder to manage when campaigns, forms, segments and automations are built in isolation. A clear plan connects who receives a message, why it matters and what should happen next.
Choose a useful starting point.
A focused project or ongoing support, with responsibilities and deliverables agreed before work begins.
Email & account review
Review campaigns, list structure, capture forms, segments and key automations.
What this gives youAn account improvement plan with clear priorities.
Flow & campaign build
Create an agreed sequence or campaign, including messaging, templates, triggers and testing.
What this gives youA reviewed email journey ready for the agreed launch.
Ongoing email programme
Coordinate campaign planning, segmentation, creative and performance review.
What this gives youA consistent send programme and continuous improvements.
Scope, fees, access and approval requirements are agreed for each engagement. Media spend, software subscriptions and additional production or development are separate unless expressly included.
The work behind the service.
Klaviyo setup & structure
Review account organisation, lists, segments and event definitions to support more reliable targeting.
Welcome & lifecycle flows
Map welcome, post-purchase and re-engagement journeys around the customer’s relationship with the business.
Campaign content & design
Write and design product, educational and promotional emails with clear messages and calls to action.
Segmentation & list health
Define useful customer groups and review inactive audiences, suppression and consent handling.
Forms & lead capture
Plan the offer, fields and follow-up for embedded forms and downloadable resources.
Testing & reporting
Check links, rendering, audience rules and flow behaviour, then review engagement and conversion context.
Delivery context · Industry Kitchens
Product campaigns, industry segments, welcome-sequence planning and lead capture are recurring parts of Bluewave’s work for Industry Kitchens.
Explore how Bluewave works ↗Common questions.
Can you improve an existing Klaviyo account?
Yes. The work can start with an account review and prioritised fixes, then move into campaign or flow development.
Will you send to everyone in our database?
Audience selection depends on consent, relevance, account settings and the campaign purpose. List size alone is not a reason to send.
Are platform charges included?
Platform subscriptions and any additional production work are separate unless specifically included in the agreed scope.
Related tools in the Toolkit.
Let’s find your starting point.
Tell me what you want to achieve, what is already in place and where you need help. We’ll agree a practical next step.