30 years in digital.
Focused on your next chapter.
I started building websites and working in digital marketing in 1996. Today, I bring that experience to established businesses as a fractional CMO, connecting marketing decisions with the people, platforms and work needed to deliver them.
Commercial direction.
Technical understanding.
Direct involvement.
My career brings together digital marketing, agency leadership and IT management. I understand both the marketing plan and the systems that make it possible: websites, measurement, advertising platforms and the flow of information between them.
Through Bluewave Technology, I work directly with business owners and their teams. My role is to help you decide what matters, organise the work around it and understand what the evidence is telling us.
That can mean setting a marketing roadmap, reviewing acquisition activity, coordinating agency partners or assessing where AI can make a practical contribution.
One conversation across the whole marketing function.
Clearer priorities
Connect your commercial objectives with customer needs, channel choices and an achievable plan. Give your team a clear view of what to focus on next.
Informed delivery
Bring technical understanding into discussions with marketers, developers and agency partners. Identify dependencies early and make responsibilities clear.
Useful evidence
Review measurement and performance in context. Turn reports into questions, decisions and practical improvements to the customer journey.
Work shaped by the business behind it.
Explore selected work with Orbit Homes, Salvos Stores, ModWood and Thomas Archer across residential building, retail and building products.
Explore client case studies ↗You work directly with me.
We begin with your goals, current marketing setup and the decisions you need help making. We then agree the scope, responsibilities and working cadence around your business.
I stay close to delivery, working with your existing team and specialist partners where needed.
See how I approach the work ↗Let’s talk about your next stage of growth.
Tell me where your business is heading and where you need stronger marketing leadership. We’ll discuss whether working together is the right fit.