Make attention lead somewhere useful.
Plan and manage Facebook and Instagram campaigns around your audience, offer and next step. Connect creative testing, landing pages and lead quality with the broader marketing plan.
Direct support from Steve Mills. Scope shaped around your business.
A clear reason.
A practical plan.
An ad can attract clicks without helping the business. Campaign objectives, the offer, creative, forms and follow-up need to work together so reporting tells you more than how many people interacted.
Choose a useful starting point.
A focused project or ongoing support, with responsibilities and deliverables agreed before work begins.
Account & creative review
Review campaign structure, audience approach, measurement and the current creative mix.
What this gives youA prioritised plan for campaign and creative improvements.
Campaign launch
Build campaigns around an agreed offer, destination and measurement approach.
What this gives youLaunch-ready campaigns with creative and tracking checks.
Ongoing paid social
Manage campaign activity, review creative performance and refine priorities using business feedback.
What this gives youA regular testing, optimisation and reporting programme.
Scope, fees, access and approval requirements are agreed for each engagement. Media spend, software subscriptions and additional production or development are separate unless expressly included.
The work behind the service.
Campaign planning
Choose a clear objective, audience approach and offer, with responsibilities for assets and approvals agreed up front.
Lead generation
Plan website enquiry or native lead-form journeys, including the information collected and how leads reach the team.
Creative testing
Develop and compare messages, formats and visual variations against the campaign objective.
Remarketing
Plan re-engagement where suitable audiences and permissions are available, aligned with the customer journey.
Measurement checks
Review relevant website events and reporting definitions; coordinate technical fixes with the website team.
Lead-quality feedback
Bring sales feedback into campaign reviews so optimisation considers the usefulness of enquiries.
Relevant experience · Thomas Archer
Bluewave’s Thomas Archer work connects paid media and remarketing with brand positioning and enquiry generation.
Explore the client work ↗Common questions.
Can you run both website and lead-form campaigns?
Yes. The choice depends on the offer, information required, website experience and follow-up process.
Is creative production included?
Creative requirements are agreed in the scope. Bluewave can work with supplied assets or scope new campaign graphics and video separately.
Do you support other paid social platforms?
Other channels can be assessed against your audience, budget and available creative. Platform selection should follow the brief.
Related tools in the Toolkit.
Let’s find your starting point.
Tell me what you want to achieve, what is already in place and where you need help. We’ll agree a practical next step.