Make your website’s next step clearer.
Build and improve websites, campaign landing pages and ecommerce experiences around the people using them. Connect design, content and measurement with a clear enquiry or purchase journey.
Direct support from Steve Mills. Scope shaped around your business.
A clear reason.
A practical plan.
A website can look polished and still make customers work too hard. The offer, navigation, page content, forms and product information need to support a useful decision—especially on mobile.
Choose a useful starting point.
A focused project or ongoing support, with responsibilities and deliverables agreed before work begins.
Website & conversion review
Review priority pages, navigation, forms and mobile journeys against the business goal.
What this gives youA practical improvement brief with prioritised changes.
Website or landing-page build
Develop an agreed page or site scope, with content, design, implementation and launch responsibilities defined.
What this gives youA complete delivery plan and the agreed website experience.
Continuous improvement
Refine important pages and test changes using available evidence and customer feedback.
What this gives youA managed backlog of improvements and review points.
Scope, fees, access and approval requirements are agreed for each engagement. Media spend, software subscriptions and additional production or development are separate unless expressly included.
The work behind the service.
Website redesign
Plan information architecture, page layouts and content around customer needs and business priorities.
Campaign landing pages
Connect the ad message, offer, proof and call to action in a focused destination.
Ecommerce experience
Improve category, product and buying journeys, including information clarity and enquiry paths.
Content & calls to action
Make services, products and next steps easier to understand and act on.
Mobile & accessibility
Review readable layouts, keyboard access, touch controls and form usability as part of the agreed checks.
Launch & measurement
Coordinate redirects, tracking checks and launch tasks with developers and hosting partners.
Delivery context · Industry Kitchens
Website work includes category-page presentation, warranty information design, content briefs and coordination with the team delivering the new site.
Explore how Bluewave works ↗Common questions.
Can you improve our existing website?
Yes. A focused set of page and journey improvements may be more appropriate than a full rebuild.
Can you work with our current developer?
Yes. Bluewave can provide design direction, content and implementation briefs, or coordinate delivery within an agreed project scope.
Does a redesign guarantee more sales?
No. Results also depend on the offer, traffic, demand and follow-up. We define intended improvements and review evidence after changes.
Related tools in the Toolkit.
Let’s find your starting point.
Tell me what you want to achieve, what is already in place and where you need help. We’ll agree a practical next step.