Connect media planning with delivery.
Plan and manage programmatic campaigns with a clear audience, creative brief and measurement approach. Bring DV360 experience into a coordinated media plan shaped around your business objective.
Direct support from Steve Mills. Scope shaped around your business.
A clear reason.
A practical plan.
A wider media buy needs more than reach. The campaign must have a clear role alongside search and social, suitable inventory and creative, and reporting that reflects what the activity is intended to achieve.
Choose a useful starting point.
A focused project or ongoing support, with responsibilities and deliverables agreed before work begins.
Media & audience planning
Assess the objective, audience, available creative, budget and platform access.
What this gives youA scoped media approach with clear assumptions.
Campaign setup & launch
Build the agreed structure, targeting, creative assignments and measurement requirements.
What this gives youA checked campaign configuration ready for approval.
Management & review
Monitor delivery, pacing and performance against the agreed plan.
What this gives youOngoing optimisation and a documented performance review.
Scope, fees, access and approval requirements are agreed for each engagement. Media spend, software subscriptions and additional production or development are separate unless expressly included.
The work behind the service.
DV360 campaign management
Coordinate campaign configuration, budgets, creative and delivery within the agreed platform setup.
Audience & inventory planning
Assess available audiences and inventory against the brief, with suitability criteria agreed.
Display & video delivery
Plan formats and assets around placements and the customer journey rather than repurposing everything unchanged.
Pacing & frequency review
Monitor delivery and exposure settings in the context of the campaign objective and budget.
Creative coordination
Translate media requirements into a clear asset brief and manage agreed updates.
Measurement & reporting
Review delivery and response metrics with the attribution context and limitations made clear.
How this fits
Programmatic can form part of a broader acquisition plan, with its role and reporting agreed alongside paid search and social.
Explore how Bluewave works ↗Common questions.
Is programmatic right for every budget?
No. We assess the objective, scale, creative, measurement and access requirements before recommending a channel.
Is this the same as a Google Ads Display campaign?
The services can overlap in format but involve different platforms and buying arrangements. The scope should make the platform, access and campaign responsibilities clear.
Are platform and media costs included?
Media spend, platform access and any third-party costs are confirmed separately from management and production fees.
Related tools in the Toolkit.
Let’s find your starting point.
Tell me what you want to achieve, what is already in place and where you need help. We’ll agree a practical next step.